Benchmarks & Scoring

The corporate definition of good. These weights and targets drive every score, status colour, and recommended action across the network.

Demo Data

Operating targets

Journey-wide

Currently on target

2/6

Network median

Scoring model

Weighted digital health

Digital health weights

Website Experience30%

Search & SEO25%

Social Presence20%

Brand Consistency15%

Parent Conversion10%

Operating targets

Metric	Target	Network	Status
Speed to first response	< 15 min	31 min	Below target
Lead → tour rate	≥ 48%	42%	Below target
Tour → application rate	≥ 55%	58%	On target
Application → enrolment	≥ 70%	73%	On target
Website hygiene score	≥ 75	71	Below target
Brand compliance score	≥ 80	78	Below target