Demand generation

Meta Ads performance

Meta builds awareness and fills the top of the funnel. Watch frequency for fatigue and prune creatives whose lead quality drops off. Figures are illustrative.

Demo Data

Spend

$9.3k

CPC $1.33

Reach

486k

Frequency 1.77

Leads

284

CPL $33

Cost / qualified

$79

117 qualified · 48 tours

Creative performance

Lead quality — not just cheap leads — decides what to scale. Retire low-quality creatives.

Creative	Spend	Leads	CPL	Lead quality	Verdict
Classroom life — video 15s	$2,140	92	$23	82	Scale
Open Day carousel	$1,980	71	$28	74	Keep
Parent testimonial reel	$1,620	58	$28	79	Keep
Static — fee promo	$2,110	34	$62	41	Retire
Brand awareness image	$1,430	29	$49	47	Retire