Maple BearMaple Bear Control Centre
Admissions · CRMCommunications
Data as ofAugust 19, 2026
Scope

Admissions · CRM

Communications

Reusable message templates and automated nurture sequences that keep every family moving without manual chasing.

Demo Data

Active sequences

3

Parents in nurture

343

Across all sequences

Templates

8

Median first response

31 min

Target under 15 min

Nurture sequences

Automated, stage-triggered
WhatsApp + Email214 active
New enquiry — 15-minute response
  1. 1Instant auto-reply with prospectus
  2. 2Owner call within 15 min
  3. 3Day 1: tour invite
  4. 4Day 3: reminder if no reply
Email88 active
Nurture — not ready yet
  1. 1Week 1: curriculum story
  2. 2Week 2: parent testimonial
  3. 3Week 4: Open Day invite
  4. 4Week 6: re-qualify intake
Email + Phone41 active
Post-tour conversion
  1. 1Same day: thank-you recap
  2. 2Day 2: application link
  3. 3Day 5: offer to hold place
  4. 4Day 8: owner call

Message templates

Personalised with merge fields
Admission Enquiry Response
New

Thank you for your interest in {{school_name}}

Dear {{parent_name}}, Thank you for your enquiry about a place for {{child_name}} at {{school_name}}. We would love to tell you more about our Canadian curriculum and inquiry-based approach. Would you be open to a short call or a campus tour this week? Warm regards, {{admissions_contact}}

Book a School Tour
Qualified

Come and see {{school_name}} for yourself

Dear {{parent_name}}, We would be delighted to welcome you and {{child_name}} for a personal campus tour. You can choose a time that suits you here: [tour link]. We look forward to meeting you. {{admissions_contact}}

Tour Confirmation
Tour Scheduled

Your tour of {{school_name}} is confirmed for {{tour_date}}

Dear {{parent_name}}, Your campus tour is confirmed for {{tour_date}}. We have planned a visit that includes our learning spaces and a chance to meet our team. See you soon, {{admissions_contact}}

Tour Reminder
Tour Scheduled

Reminder: your {{school_name}} tour is tomorrow

Dear {{parent_name}}, A quick reminder that your tour of {{school_name}} is scheduled for {{tour_date}}. Please let us know if anything changes. {{admissions_contact}}

Post-Tour Follow-Up
Tour Completed

It was lovely to meet you at {{school_name}}

Dear {{parent_name}}, Thank you for visiting {{school_name}} with {{child_name}}. We hope you got a real feel for our community. The next step is a simple application — I am happy to guide you through it. {{admissions_contact}}

Application Follow-Up
Application

Completing {{child_name}}'s application

Dear {{parent_name}}, We are excited to move forward with {{child_name}}'s application. To complete it, we just need a few documents. Reply to this email and I will send the checklist. {{admissions_contact}}

No Response Follow-Up
Nurturing

Still here whenever you are ready, {{parent_name}}

Dear {{parent_name}}, I wanted to gently check in about {{child_name}}'s place at {{school_name}}. If now is not the right time, just let me know and I will follow up later. {{admissions_contact}}

Application Confirmation
Application

We have received {{child_name}}'s application

Dear {{parent_name}}, This is to confirm we have received {{child_name}}'s application to {{school_name}}. Our admissions team will be in touch with next steps shortly. {{admissions_contact}}