Admissions · CRM
Communications
Reusable message templates and automated nurture sequences that keep every family moving without manual chasing.
Active sequences
Parents in nurture
Across all sequences
Templates
Median first response
Target under 15 min
Nurture sequences
Automated, stage-triggered- 1Instant auto-reply with prospectus
- 2Owner call within 15 min
- 3Day 1: tour invite
- 4Day 3: reminder if no reply
- 1Week 1: curriculum story
- 2Week 2: parent testimonial
- 3Week 4: Open Day invite
- 4Week 6: re-qualify intake
- 1Same day: thank-you recap
- 2Day 2: application link
- 3Day 5: offer to hold place
- 4Day 8: owner call
Message templates
Personalised with merge fieldsThank you for your interest in {{school_name}}
Dear {{parent_name}}, Thank you for your enquiry about a place for {{child_name}} at {{school_name}}. We would love to tell you more about our Canadian curriculum and inquiry-based approach. Would you be open to a short call or a campus tour this week? Warm regards, {{admissions_contact}}
Come and see {{school_name}} for yourself
Dear {{parent_name}}, We would be delighted to welcome you and {{child_name}} for a personal campus tour. You can choose a time that suits you here: [tour link]. We look forward to meeting you. {{admissions_contact}}
Your tour of {{school_name}} is confirmed for {{tour_date}}
Dear {{parent_name}}, Your campus tour is confirmed for {{tour_date}}. We have planned a visit that includes our learning spaces and a chance to meet our team. See you soon, {{admissions_contact}}
Reminder: your {{school_name}} tour is tomorrow
Dear {{parent_name}}, A quick reminder that your tour of {{school_name}} is scheduled for {{tour_date}}. Please let us know if anything changes. {{admissions_contact}}
It was lovely to meet you at {{school_name}}
Dear {{parent_name}}, Thank you for visiting {{school_name}} with {{child_name}}. We hope you got a real feel for our community. The next step is a simple application — I am happy to guide you through it. {{admissions_contact}}
Completing {{child_name}}'s application
Dear {{parent_name}}, We are excited to move forward with {{child_name}}'s application. To complete it, we just need a few documents. Reply to this email and I will send the checklist. {{admissions_contact}}
Still here whenever you are ready, {{parent_name}}
Dear {{parent_name}}, I wanted to gently check in about {{child_name}}'s place at {{school_name}}. If now is not the right time, just let me know and I will follow up later. {{admissions_contact}}
We have received {{child_name}}'s application
Dear {{parent_name}}, This is to confirm we have received {{child_name}}'s application to {{school_name}}. Our admissions team will be in touch with next steps shortly. {{admissions_contact}}
