Scope

System-generated

Insights

The platform connects every metric to a plain-language insight, a recommended action, and an owner — so data becomes decisions. Illustrative examples.

Demo Data

Priority insights

Data → Insight → Action → Owner

Data

Google Ads CPL rose to $34 (+19% MoM)

Benchmark

Peer median $64 CPQL vs your $79

Insight

Spend grew faster than qualified-lead volume — you are buying more clicks, not more families.

Recommended action

Shift 20% of budget from broad match to high-intent "nursery near me" terms.

Owner: Marco Silva · Marketing System-generated suggestionOpen in Action Centre

Data

Lead → Tour conversion fell to 37% (-6pp)

Benchmark

Peer median 44% · top quartile 52%

Insight

Qualified leads are accumulating without tour bookings — a follow-up bottleneck, not a demand problem.

Recommended action

Enforce the 15-minute first-response SLA and auto-assign a same-day call task.

Owner: Aisha Rahman · Admissions System-generated suggestionOpen in Action Centre

Data

Organic visibility up to 61 (+14%)

Benchmark

Country avg 58 · trending toward top quartile

Insight

Non-branded local search is compounding and producing the highest-quality leads in the network.

Recommended action

Double down on locality landing pages and publish two parent-intent articles per month.

Owner: Marco Silva · Marketing System-generated suggestionOpen in Action Centre

Data

Follow-up compliance dropped to 73% (-5pp)

Benchmark

Peer median 84% · top quartile 94%

Insight

One in four leads is not receiving the mandated nurturing sequence, directly hurting tour rate.

Recommended action

Activate the automated 3-touch / 7-day nurturing sequence for all unactioned leads.

Owner: Priya Nair · School Director System-generated suggestionOpen in Action Centre

Across the network

Decision queue

Every insight is tied to an owner and measurable impact.

CriticalNurture+18% tour rate

Response time is the largest controllable leak

Schools responding in under 15 minutes convert tours at 2.1× the network median.

Owner: Admissions OperationsOpen action

HighExperience+0.8pp inquiry CVR

Mobile experience is suppressing high-intent demand

The slowest mobile school sites have 34% lower inquiry completion than their city benchmark.

Owner: Digital ExperienceOpen action

HighAttract-22% cost / app

Organic leads are the highest-quality source

Organic search produces 2.2× the application rate of paid social while costing less per qualified lead.

Owner: Growth & SEOOpen action

MediumVisit+39 tours / mo

Tour follow-up is not standardized

A consistent 24-hour recap sequence could recover 39 attended tours each month.

Owner: School OperationsOpen action