Paid acquisition

Campaign performance

Every paid campaign across the network, measured all the way to qualified leads, tours, and applications — not just clicks. Figures are illustrative.

Demo Data

Total spend

$25.9k

Across active campaigns

Leads

692

348 qualified

Blended CPL

$37

Cost per lead

Cost / tour

$171

151 tours booked

All campaigns

Sorted by spend. Cost-per-qualified-lead is the truest efficiency signal.

Campaign	Platform	Status	Spend	CTR	Leads	CPL	CPQL	Cost/tour	Apps
Nursery Intent — Dubai Maple Bear Business Bay · Lead Generation	Google Ads	Active	$6,420	2.29%	168	$38-12%	$70	$157	14
Winter Open House Maple Bear North York · Open Day	Google Ads	Completed	$5,300	2.51%	98	$54-35%	$87	$183	12
Curriculum Keywords Maple Bear Powai · Lead Generation	Google Ads	Active	$4,890	2.54%	142	$34-21%	$63	$148	11
Open Day — August Maple Bear Business Bay · Open Day	Meta Ads	Active	$3,180	1.16%	121	$26+13%	$72	$177	6
Preschool Intake — Gurugram Maple Bear Sector 71, Gurugram · Lead Generation	Meta Ads	Paused	$2,760	1.13%	71	$39-22%	$125	$394	2
Brand Always-On Maple Bear Business Bay · Brand Awareness	Meta Ads	Active	$2,100	0.36%	38	$55-25%	$175	$525	1
Sibling Re-enrolment Maple Bear Morumbi · Re-enrolment	Meta Ads	Active	$1,240	1.27%	54	$23-5%	$32	$65	9