Scope

Global benchmark

Network Intelligence

One view of the parent journey from discovery to enrolment, with benchmarks that show where a market is outperforming or leaking demand.

Attract

Reach the right families

Search, social, listings, and local discovery

Experience

Earn trust quickly

Website speed, content, UX, and credibility

Nurture

Keep intent warm

CRM, response time, and follow-up quality

Visit

Turn interest into action

Tours, events, attendance, and experience

Act

Convert with confidence

Applications, enrolments, and reporting

Qualified leads

+18.4%

1284

benchmark 1400

Strongest growth is coming from organic and local search.

Speed to lead

-14.2%

31 min

benchmark 15 min

Response time remains the most controllable conversion lever.

Tour rate

+6.8%

42%

benchmark 48%

Application rate

+2.1%

18%

benchmark 22%

Demand momentum

Qualified leads, tours, and applications

6 month view

Qualified leadsToursApplications

Lead source mix

Volume versus quality across the network

Where the network is winning

Dubai is the strongest combined attract-to-visit market.

Organic search has the highest application quality.

Referral leads convert at 2.2× paid social.

Fast-response schools create a meaningful city-level advantage.

Decision queue

Every insight is tied to an owner and measurable impact.

CriticalNurture+18% tour rate

Response time is the largest controllable leak

Schools responding in under 15 minutes convert tours at 2.1× the network median.

Owner: Admissions OperationsOpen action

HighExperience+0.8pp inquiry CVR

Mobile experience is suppressing high-intent demand

The slowest mobile school sites have 34% lower inquiry completion than their city benchmark.

Owner: Digital ExperienceOpen action

HighAttract-22% cost / app

Organic leads are the highest-quality source

Organic search produces 2.2× the application rate of paid social while costing less per qualified lead.

Owner: Growth & SEOOpen action