Maple Bear | Global Digital Command Centre

Scope

Parent journey command view

From first search to first day

Connect market demand, website confidence, admissions discipline, and school experience in one operating rhythm.

Open network intelligence

Attract

Reach the right families

Search, social, listings, and local discovery

Experience

Earn trust quickly

Website speed, content, UX, and credibility

Nurture

Keep intent warm

CRM, response time, and follow-up quality

Visit

Turn interest into action

Tours, events, attendance, and experience

Act

Convert with confidence

Applications, enrolments, and reporting

Schools Monitored

Across 9 markets

Overall Digital Health

69/ 100

Network-weighted average

Schools Requiring Attention

5 critical - 11 watch-listed

Open Critical Actions

10 actions in motion network-wide

Category Performance

Weighted composite methodology

Website Experience73

30% of overall score

Search & SEO64

25% of overall score

Social Presence70

20% of overall score

Brand Consistency71

15% of overall score

Parent Conversion61

10% of overall score

Network by Market

Ranked by average score

Canada2 schools · North America

Indonesia1 school · Southeast Asia

Bangladesh1 school · South Asia

India7 schools · South Asia

Colombia1 school · South America

Brazil5 schools · South America

Ecuador1 school · South America

Nepal1 school · South Asia

Bolivia1 school · South America

Network Digital Health

69/ 100

4 strong 11 watch 5 critical

Parent journey funnel

Network-wide conversion, last 90 days

Illustrative CRM view

Qualified leads

1,284

100%

Contacted

937

73%

Tours booked

538

42%

Tours attended

441

34%

Applications

231

18%

Enrolments

154

12%

Demand momentum

Qualified leads, tours, and applications

6 month view

Qualified leadsToursApplications

City benchmark league table

Performance across the markets with the largest opportunity.

City	Schools	Health	Leads	Tour rate	Response
Dubai UAE	18	79	188	48%	18m
Bengaluru India	34	76	224	44%	26m
São Paulo Brazil	41	74	196	39%	33m
Ho Chi Minh City Vietnam	22	72	131	41%	29m
Kuala Lumpur Malaysia	19	69	104	35%	44m
Bogotá Colombia	16	66	91	31%	52m

Source quality

Where high-intent families originate

Organic search402 leads

198 tours · 84 applications

Paid search248 leads

86 tours · 31 applications

Local listings214 leads

107 tours · 47 applications

Social / content198 leads

68 tours · 27 applications

Referrals122 leads

66 tours · 29 applications

Decision queue

Every insight is tied to an owner and measurable impact.

CriticalNurture+18% tour rate

Response time is the largest controllable leak

Schools responding in under 15 minutes convert tours at 2.1× the network median.

Owner: Admissions OperationsOpen action

HighExperience+0.8pp inquiry CVR

Mobile experience is suppressing high-intent demand

The slowest mobile school sites have 34% lower inquiry completion than their city benchmark.

Owner: Digital ExperienceOpen action

HighAttract-22% cost / app

Organic leads are the highest-quality source

Organic search produces 2.2× the application rate of paid social while costing less per qualified lead.

Owner: Growth & SEOOpen action

Governance Spotlight

Multiple Web Properties Detected — Maple Bear Sector 71, Gurugram

A dedicated franchise site and the corporate South Asia locator page are both indexing for this campus, splitting search authority and creating inconsistent messaging between the two properties. SEO copywriting on the standalone site is above network average, but the unresolved dual-property issue is suppressing overall visibility and is the leading governance flag this cycle.

Review Scorecard