Search intent

Google Ads performance

Search captures parents already looking for a school. The goal is qualified leads per dollar, and pruning low-intent terms. Figures are illustrative.

Demo Data

Spend

$16.6k

CPC $1.4

CTR

2.53%

11,830 clicks

Cost / qualified

$72

231 qualified leads

Cost / tour

$161

103 tours · 37 apps

Keyword performance

High-intent terms convert to qualified leads; low-intent terms drain budget. Reallocate accordingly.

Search term	Intent	Clicks	Leads	Qualified	CPL
nursery near me	High	1,840	74	48	$26
canadian curriculum preschool	High	1,210	61	44	$24
best preschool business bay	High	980	52	31	$29
kindergarten admission 2026	Medium	1,420	47	22	$38
montessori vs maple bear	Low	760	18	6	$71
daycare dubai	Low	2,100	21	5	$94