Marketing Overview

Every acquisition channel measured on the same currency: not clicks, but qualified leads, tours, and enrolments. Illustrative data only.

Total spend

$25.9k

All channels

Leads

692

Blended CPL

$37

Peer median $28

Cost / qualified lead

$74

Quality-adjusted

Spend → Enrolment funnel

Spend$25.9k

Impressions1.46M

Clicks18,190

Leads692

Qualified348

Tours151

Applications55

Enrolments42

Channel contribution

Channel	Spend	Leads	Qualified	Tours	Enrol.	CPL
Google Ads	$16.6k	408	231	103	18	$41
Meta Ads	$9.3k	284	117	48	8	$33
Organic Search	—	402	268	168	41	$0
Organic Social	—	128	44	18	3	$0
Local Search	—	214	141	107	22	$0
Referral	—	122	98	66	15	$0
Direct	—	96	51	22	4	$0

Priority recommendation

Where to reallocate

Data

Organic search and local search drove 63 enrolments at $0 media cost, while paid channels spent $25.9k for 26.

Benchmark

Top-quartile schools convert 40%+ of enrolments from organic and referral.

Insight

Paid media is carrying volume that organic could earn more cheaply if SEO and Google Business Profile were stronger.

Recommended action

Shift 15% of Meta brand-awareness budget into local SEO and reviews, and protect high-intent Google search.

Owner: Marketing Lead System-generated suggestionOpen in Action Centre