Action Centre

Every open recommendation across the network, prioritized and routed to an owner. Filter by market, priority, or owning team to build a working queue. 1 journey-critical issue is currently blocking the parent experience.

Critical

High Priority

Optimisation Opportunities

Total Projected Lift

+96pts

Decision queue

Every insight is tied to an owner and measurable impact.

CriticalNurture+18% tour rate

Response time is the largest controllable leak

Schools responding in under 15 minutes convert tours at 2.1× the network median.

Owner: Admissions OperationsOpen action

HighExperience+0.8pp inquiry CVR

Mobile experience is suppressing high-intent demand

The slowest mobile school sites have 34% lower inquiry completion than their city benchmark.

Owner: Digital ExperienceOpen action

HighAttract-22% cost / app

Organic leads are the highest-quality source

Organic search produces 2.2× the application rate of paid social while costing less per qualified lead.

Owner: Growth & SEOOpen action

MediumVisit+39 tours / mo

Tour follow-up is not standardized

A consistent 24-hour recap sequence could recover 39 attended tours each month.

Owner: School OperationsOpen action

13 of 13 actions

Priority	School	Issue	Category	Owner	Status	Projected Lift
Critical	Maple Bear Sector 71, Gurugram Gurugram, India	Multiple Web Properties Detected — the franchise site and the corporate South Asia locator page both rank for the same branded search terms.	Search & SEO	Web Team	In Progress	+9
Critical	Maple Bear Batel Curitiba, Brazil	Website has not been updated since a 2023 platform migration and shows deprecated plugin warnings.	Website Experience	Web Team	Scheduled	+14
Critical	Maple Bear Batel Curitiba, Brazil	No active social accounts — Instagram and Facebook have been dormant for over five months.	Social Presence	Social Team	Open	+10
Critical	Maple Bear Baner Pune, India	Admissions enquiry form fails silently on submission — leads are being lost without notice.	Parent Conversion	Web Team	In Progress	+12
High	Maple Bear Sector 71, Gurugram Gurugram, India	Visual identity on the standalone site diverges from the current corporate brand system (typography, color usage, crest placement).	Brand Consistency	Brand & Marketing	Open	+5
High	Maple Bear Raja Rajeshwarinagar Bengaluru, India	Site offers little parent-facing storytelling beyond the admissions enquiry form.	Parent Conversion	School Franchisee	Open	+8
High	Maple Bear Cumbayá Quito, Ecuador	Site is not responsive on mobile devices, which account for 74% of regional traffic.	Website Experience	Web Team	Open	+9
High	Maple Bear Equipetrol Santa Cruz, Bolivia	Search snippets show missing titles and descriptions across all admissions pages.	Search & SEO	SEO Agency	Open	+7
High	Maple Bear Barra da Tijuca Rio de Janeiro, Brazil	Search visibility on core admissions keywords has declined for two consecutive quarters.	Search & SEO	SEO Agency	Open	+6
Medium	Maple Bear Panathur Bengaluru, India	Independent visual identity has drifted from the corporate brand system.	Brand Consistency	Brand & Marketing	Scheduled	+4
Medium	Maple Bear Lazimpat Kathmandu, Nepal	Regional keyword rankings have fallen behind two newer competitor preschool chains.	Search & SEO	SEO Agency	Scheduled	+5
Medium	Maple Bear Anna Nagar Chennai, India	No active initiatives logged this cycle; engagement has plateaued.	Social Presence	Social Team	Open	+4
Medium	Maple Bear Lago Sul Brasília, Brazil	Admissions page conversion rate sits below the Brazil cluster median.	Parent Conversion	School Franchisee	Open	+3