Maple BearMaple Bear Control Centre
CorporateTrends
Data as ofAugust 19, 2026
Scope

Direction over time

Performance trends

Where each metric is heading, and what changed. Direction matters more than any single month — and every trend is compared against peers. Figures are illustrative.

Demo Data

Lead volume

168
Improving+8% vs peer

Cost per lead

34
Declining+6% vs peer

Lead → Tour %

37%
Declining-7% vs peer

Tour attendance %

82%
Stable-4% vs peer

Applications

39
Improving+3% vs peer

Organic visibility

61
Improving+5% vs peer

Response time

31 min
Declining+9% vs peer

Follow-up compliance

73%
Declining-11% vs peer
Improving
Momentum worth protecting.
  • Organic search visibility+14%
  • Instagram engagement+8%
  • Qualified leads+11%
Declining
Where to intervene first.
  • Google Ads CPL+19%
  • Lead → Tour conversion-6pp
  • Average response time+23 min
What changed — and why
The narrative behind the numbers, so action is obvious.
  • 1Google Ads spend increased faster than qualified lead volume, pushing CPL above the peer benchmark.
  • 2Organic traffic grew from local non-branded keywords, improving visibility and lead quality.
  • 3Qualified leads accumulated without a matching increase in tour bookings — a follow-up bottleneck.