Peer benchmarking

Every school is compared against a peer group of similar type, maturity, and spend — so a small preschool is never measured against a large established campus. Figures are illustrative.

Demo Data

Peer groupUrban preschool · Established · Mid marketing spend· 24 comparable schools4 metrics below peer median

Your school vs. peer group

Peer median is the fair line. Top quartile shows what best-in-class looks like — and how far the gap is.

Metric	Your school	Peer median	Country avg	Top quartile	Status
Lead → Tour conversion	37%	44%	46%	52%	Below
Cost per qualified lead	79	64	61	52	Below
Median first response	31 min	22 min	24 min	12 min	Below
Tour → Application	44%	41%	43%	49%	Above
Website health	82	76	78	88	Above
Follow-up compliance	73%	84%	82%	94%	Below