Scope

Attract layer

Search & Local Discovery

Understand how families find schools and where high-intent demand is being won. Search is the first moment of intent. Track whether each market is discoverable for the questions families actually ask.

Data refreshed 19 Aug 2026

Attract

Reach the right families

Search, social, listings, and local discovery

Experience

Earn trust quickly

Website speed, content, UX, and credibility

Nurture

Keep intent warm

CRM, response time, and follow-up quality

Visit

Turn interest into action

Tours, events, attendance, and experience

Act

Convert with confidence

Applications, enrolments, and reporting

Non-brand visibility

+8.4%

benchmark 61

Local pack coverage

+5.2%

benchmark 72

High-intent terms in top 10

+11.6%

benchmark 58

Listing completeness

+2.4%

benchmark 90

Demand momentum

Qualified leads, tours, and applications

6 month view

Qualified leadsToursApplications

Discovery signals

01Non-brand visibility

02Local pack coverage

03High-intent term ownership

04Listing consistency

Source quality

Where high-intent families originate

Organic search402 leads

198 tours · 84 applications

Paid search248 leads

86 tours · 31 applications

Local listings214 leads

107 tours · 47 applications

Social / content198 leads

68 tours · 27 applications

Referrals122 leads

66 tours · 29 applications

Decision queue

Every insight is tied to an owner and measurable impact.

CriticalNurture+18% tour rate

Response time is the largest controllable leak

Schools responding in under 15 minutes convert tours at 2.1× the network median.

Owner: Admissions OperationsOpen action

HighExperience+0.8pp inquiry CVR

Mobile experience is suppressing high-intent demand

The slowest mobile school sites have 34% lower inquiry completion than their city benchmark.

Owner: Digital ExperienceOpen action

HighAttract-22% cost / app

Organic leads are the highest-quality source

Organic search produces 2.2× the application rate of paid social while costing less per qualified lead.

Owner: Growth & SEOOpen action

MediumVisit+39 tours / mo

Tour follow-up is not standardized

A consistent 24-hour recap sequence could recover 39 attended tours each month.

Owner: School OperationsOpen action