School Scorecard
Maple Bear Lago Sul
Brasília, Brazil
69/ 100
Category Breakdown
Weighted composite methodologyWebsite Experience
30% weight76
Search & SEO
25% weight62
Social Presence
20% weight68
Brand Consistency
15% weight72
Parent Conversion
10% weight64
Digital Health Trend
Last 6 audit cyclesAudit Narrative
Mid-pack performer with steady, unremarkable metrics across every category.
Last audited July 19, 2026Website Experience
Standalone Site- Mobile-responsive layout
- Admissions enquiry form functioning
- Click-to-WhatsApp / call-to-action visible
- Page load performance within target
- Parent-facing storytelling (video, testimonials)
Search & SEO
Branded search visibility
70%Target: 90%+Gap
Local admissions keyword ranking
Top 20+Target: Top 5Gap
Structured metadata coverage
CompleteTarget: CompleteOn Track
Google Business Profile accuracy
VerifiedTarget: VerifiedOn Track
Social Presence
Posting Consistency63
Brand Compliance72
Engagement Rate74
Recommended Actions
Estimated Digital Health after actions72/100
- 1MediumParent Conversion· Owner: School Franchisee
Admissions page conversion rate sits below the Brazil cluster median.
A/B test enquiry form placement and add a fee-transparency callout above the fold.
Incremental conversion improvement without a full redesign.+3 pts projected