School Scorecard
Maple Bear Batel
Curitiba, Brazil
Outdated Website Platform
No Active Social Accounts
49/ 100
Category Breakdown
Weighted composite methodologyWebsite Experience
30% weight55
Search & SEO
25% weight48
Social Presence
20% weight40
Brand Consistency
15% weight61
Parent Conversion
10% weight38
Digital Health Trend
Last 6 audit cyclesAudit Narrative
Website has not been updated since a 2023 platform migration; social channels are dormant.
Last audited June 30, 2026Website Experience
Standalone Site- Mobile-responsive layout
- Admissions enquiry form functioning
- Click-to-WhatsApp / call-to-action visible
- Page load performance within target
- Parent-facing storytelling (video, testimonials)
Search & SEO
Branded search visibility
56%Target: 90%+Gap
Local admissions keyword ranking
Top 20+Target: Top 5Gap
Structured metadata coverage
PartialTarget: CompleteGap
Google Business Profile accuracy
Needs reviewTarget: VerifiedGap
Social Presence
Posting Consistency35
Brand Compliance61
Engagement Rate46
Recommended Actions
Estimated Digital Health after actions73/100
- 1CriticalWebsite Experience· Owner: Web Team
Website has not been updated since a 2023 platform migration and shows deprecated plugin warnings.
Rebuild on the current corporate website template with managed hosting.
Removes security risk and modernizes the parent-facing experience.+14 pts projected - 2CriticalSocial Presence· Owner: Social Team
No active social accounts — Instagram and Facebook have been dormant for over five months.
Reactivate channels with a weekly posting cadence using the corporate content calendar.
Restores a key acquisition channel for a currently critical-scoring campus.+10 pts projected