School Scorecard
Maple Bear Barra da Tijuca
Rio de Janeiro, Brazil
Declining Search Visibility
66/ 100
Category Breakdown
Weighted composite methodologyWebsite Experience
30% weight70
Search & SEO
25% weight58
Social Presence
20% weight76
Brand Consistency
15% weight65
Parent Conversion
10% weight55
Digital Health Trend
Last 6 audit cyclesAudit Narrative
SEO performance has slipped two quarters in a row on core admissions keywords.
Last audited July 15, 2026Website Experience
Standalone Site- Mobile-responsive layout
- Admissions enquiry form functioning
- Click-to-WhatsApp / call-to-action visible
- Page load performance within target
- Parent-facing storytelling (video, testimonials)
Search & SEO
Branded search visibility
66%Target: 90%+Gap
Local admissions keyword ranking
Top 20+Target: Top 5Gap
Structured metadata coverage
CompleteTarget: CompleteOn Track
Google Business Profile accuracy
Needs reviewTarget: VerifiedGap
Social Presence
Posting Consistency71
Brand Compliance65
Engagement Rate82
Recommended Actions
Estimated Digital Health after actions72/100
- 1HighSearch & SEO· Owner: SEO Agency
Search visibility on core admissions keywords has declined for two consecutive quarters.
Refresh on-page content and rebuild the local backlink profile with regional education directories.
Targets recovery of lost organic enquiry volume.+6 pts projected